The impact of newspaper advertising in

Print journalism is a means of public information easily accessible to customers, present and provide continuity. The advantage of the printing press is the large amount of information, content depth, can increase the number of pages requested, release of large, wide range of exposure and circulating can read more than two times the official release. 

Also notice the advantages of flexibility in there and love the high performance, low cost, easy to read and stored, the advertisement on the visual media has gone so fast they can read newspapers go read it and can collect, cut, stored. Advertising is an effective tool to showcase products and services to consumers. A successful advertising will bring many benefits to businesses. If about 10 years ago, when observing the dynamics of brand marketing on the market, consumers and even professionals in the advertising industry is difficult to recognize the specific shape of a campaign certain reports, but now when a program is introduced to the market, where more than 60% campaign can be identified clearly, and even suppliers are very much aware of the conclusion commended, processing different from the consumer.It is the result of a process of development of communication tools in Vietnam are increasingly using flexible, more creative by the hands of domestic marketing. As we all know, today the number of many communication channels, each channel of communication has advantages and meet a particular goal, and price of each channel also differ markedly. Therefore, policy makers, who make marketing need flexibility in the choice of communication tools that are consistent with the strategy of their enterprise. We can say, this is a form of development strongest in Vietnam, which is accompanied by a large number of early press release for all information needs and objectives to capture business opportunities in the advertising industry. Currently, there are more than 700 newspapers (still considered a very small amount compared to the world). However, some newspapers are advertisers interested in only a modest number of these, approximately 7% = 40 newspapers (U.S. marketing 28: 16-17). The rapid development of the field press within a few years ago was somewhat mutual Vietnam for the advertising industry development. According to survey data of the author in 2009, QC on newspapers and magazines in the form of QC is the DN used a lot. Most companies (96.8%) respondents have used this method and to 93.5% of businesses are, and intend to use this method QC; 90.3% of businesses available prepared to pay to maintain QC on newspapers and magazines in the longer time compared to other forms other PTTTDC QC on TV, radio, internet. position in the newspaper or other publication generally the DN in selected QC is chosen to place the cover 4 (45.2%), especially next to the cover pages (41.9%) and two inside pages of the adjacent (38.7%). Only 6.5% of the companies selected are not adjacent two inside pages of newspapers or other publications to in QC. Size QC newspaper or other publication in the DN selection is usually large. Most companies have QC newspaper or other publication were selected in QC size on both (96.7%). Percentage of selected sizes DN QC on 1 / 8 page or smaller is very low, only 3.3% of companies questioned. Svetlana is in the business survey, companies do not choose the size QC on 1 / 8 page report or print. Thus, the form of QC through newspaper / magazine is the DN used with a high degree. All the companies surveyed use some form of QC with multiple levels (45.2%) or often (54.8%). Approximately three quarters of businesses questioned had posted their QC on the report of Youth, Economic Times, Lao newspapers and newspaper / magazine of the locality. The proportion of firms choose the newspaper / magazine about sports or the police to report the post lower QC, just under 30%. Most of the QC of the DN is placed in the cover 4 (45.2%), especially next to the cover pages (41.9%) or two sites adjacent bowel (38.7%) and size selected mainly that the DN chosen as the site (96.7%). With the power of speed and the wide spread of information, the press plays a key role for promotional activities in this day and age. Also, companies should use QC to not only aims to increase revenue through sales, but also pay attention to the value of non-profit that QC may bring, there is sympathy, trust hearing from consumers for products and brand your business. This is the basis for the company establish and maintain a force of loyal consumers, thereby contributing to dominate the market is becoming fiercely competitive.