These terms should not be abused in advertising

These pieces of advertising in the media often make attractive promises, to the customer psychology, like cheap, good goods .. etc ... But the ads "sweet as sugar," false and absurd in fact can bring about the opposite result, instead of increasing purchasing power, increase profits ...
Here are the words cause The most offensive ads in question that you should avoid or consider carefully before use. "Free" "Free" is one of the most overused word in advertising with words that mean the same as "no cost", "no need to invest" or "no need to buy." Using the word "free" is one of the easiest traps because it is very easy to attract the attention of customers. "Ensure" The main purpose of the copywriter is to hit home weaknesses of the client, such as proper safety and trust. So easy to understand why many companies use the word "ensure" a free, such as "Make sure the customer will be satisfied," "will warrant a refund," "Make sure there will be results" .. etc. ... "Lowest Price "Customers do not care about price? Price is the easiest factor to the company on which to make a difference, stand out for their products and services. However, the statement of how prices should be clarified and that can be trusted. In fact, the announcement of price incentives and attractions no longer have much weight because this strategy has been abused. "No Risk " This is another example of a phrase ad is no longer effective because it was using too much, too often. In society today, customers know for a fact that this person is another benefit to be much less damage. So customers can hardly believe that buying an item that will not risk anything. "Discount to" This phrase is offensive to very large customers. Such as "discount to 75%" means that only a certain number of goods sold decreased 75% only, while other items at a discount price ratio much less, even remain price. Customers can see the "75% discount" and drop right into the store, but they quickly disappointed to find that only some common item that is new is off to that level.Another example is be cited as the "delivery within 24 hours." When customers buy an item with a special delivery service offered from the store, they know that the delivery within 24 hours is an attractive proposition but can not be applied to all types of traffic service. If unfortunately is the case is not satisfied on the proposal, they will not be satisfied and not want to buy there. It all depends on how you speak, you can use words like "free" and "prices" but must reflect the nature of these words in their business activities. Customers today are smart and sensitive to the integrity of the company. This will help build loyalty in customers, and thereby increase revenue for the company.